I Am Charlie Graham

I recently  came across a Brookings institute article onglobal happiness level [http://www.brookings.edu/research/articles/2010/01/03-happiness-graham].  The premise is simple (and well-documented from other books on the subject) — the human psyche towards happiness is incredibly adaptable.  People even in the poorest, most war-ravaged parts of the

In a previous blog post [http://www.iamcharliegraham.com/2011/06/14/actual-value-vs-perceived-value/], I chatted about the differences between the actual value people get from your service and the perceived value they have when they are considering using it. In this post, I’ll talk about some steps to attract

Here’s the scenario: You’ve got an amazing paid or free product or service. Everyone who is using it loves it. You know your market is huge! And yet it’s the hardest thing in the world to get a new person to join or buy. Don’t despair.